The Brand

Behind the brand

About Us

We're a team of designers, buyers, and creatives who share a vision and a rebellious streak. We believe in individuality, and aim to encourage creativity. Grand Frank was founded to solve a problem. Ours was simple: Men’s clothing lack personality.

In 2014 our founder Erik Bergström was working in a corporate automotive environment. Wearing formal attire to work every day, he struggled to find clothing and accessories which reflected his personality, indeed any personality. Whilst realising most menswear looked the same he wondered why there was such a lack of variety.

Turns out a bunch of other guys at the office felt the same, and Grand Frank was born. Ever since then our company has been built around creating staple pieces in a man’s wardrobe with richer stories and greater personality. Our simply philosophy is that if you love what you’re wearing, you’ll feel great, easy as that.

Welcome to Grand Frank.

Read our full story 


11 April 2017

March can be a dark and dull month in Sweden. That's why we did our latest photoshoot in Barcelona. The sun was shining and the results were stunning.

30 November 2016

We love nothing more than when a customer gets in touch to tell us how many compliments they received wearing their new Grand Frank shirt, or when you guys tag us on Instagram to show us your outfit. We’ve decided to take things a step further and launch a series of interviews with some of you guys, throwing the spotlight on you, where you're from and your thoughts on menswear.

17 August 2016

When we wear suits, we’re often treading a fine line between conforming to a particular dress code and being able to express ourselves.

09 August 2016

Some of our favourite looks to inspire us this month and getting us a little bit more ready for the upcoming season.

02 July 2016

Two days, two stylists, two models, one photographer, one assistant photographer, 1500 photos and untold outfit changes later...

02 June 2016

How do we source the materials to create Grand Frank’s designs? Our buyer has the answers.

26 May 2016

Find out how Grand Frank started and why, from the founder himself, Erik Bergstrom, and discover why he's posing by a window.

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