Perfect white t-shirt, fit relaxed


It's 2019 and the white tee is still your best friend. It's been around for a long time and it will be around for longer. We love it because there are so many ways to wear them and we can dress them up or down depending on what we're doing that day. We've scoured the globe to find you the best cotton T-shirts money can buy, ones that feel soft against your skin but also hold their shape after washing. And we've done all this with only one goal in mind: finding you your perfect fit!

Textiles 101

Supima is a type of cotton that has been grown in the U.S. for over 150 years, making it a truly American fiber. The "supima" designation means that the cotton came from one of two areas: southeastern Arizona or southwestern New Mexico. This region's soil conditions are unique, allowing for longer growing seasons and larger bolls (the seed-bearing fruit of a cotton plant). The resulting crop produces higher quality fibers with less impurities than other varieties, which means they're softer and stronger than regular cotton.

Supima has its own pros and cons compared to other types of cotton: while it might be more expensive up front, it lasts longer and feels better on your body because it's so soft! Supima is generally considered to be an ideal fabric for underwear or undershirts because its tight weave makes them almost completely resistant to pilling (when fuzz sticks up on clothing). But there are plenty more reasons why we love this variety—check out our guide below!

How to find your perfect fit

  • Find a t-shirt that fits you well. The shirt should fit you well in the shoulders and chest. It shouldn't be too tight or too loose on either end of this spectrum, but should instead be fitted enough to show off your body type without being uncomfortable.

  • In addition, the shirt should fit you well in the waist (i.e., it shouldn't be too tight or too loose there).

  • You'll want to make sure that the length of your t-shirts—from top seam to bottom seam—is long enough for them to go over your hips while still covering them if they were tucked into pants or shorts, which is what most people do when they wear them out of bed.

  • Finally, sleeves should come only slightly past your wrist bone so that they don't look like capes when rolled up at all times (which isn't ideal).

A t-shirt has to fit well. When you find that perfect fit there's no reason to go elsewhere. That's why we've been working on this tee for some months. Just to find that perfect fit and we believe we've found it.

  • The fit should be tight, but not too tight. A t-shirt is supposed to be fitted, so it shouldn't be uncomfortable when you wear it.

  • The fit should be right on your body and not baggy. If you're looking for something that's form fitting, try our slim fit tees instead of classic.

  • The sleeves should be long enough to cover your wrists when they're down at your sides and short enough that they don't go past the bend in your elbow when they're up by your head or folded over one another.

  • The neckline should have room for a collar underneath—if your undershirt has a collar (or if you wear multiple layers), then choose an extra large size so there's plenty of room for all those layers beneath the t-shirt itself!

Quality counts

The quality of the fabric is what makes a good shirt great. As someone who wears t-shirts all day every day, I appreciate how much better they look and feel when they are made with high-quality materials.

When we think about how our clothes wear over time, we tend to focus on colorfastness and shrinkage. But there's more than meets the eye when it comes to fabrics that are going to last longer than just one wash cycle or season. The quality of your t-shirt fabric will affect how quickly the garment fades after multiple washes, which can make all the difference in whether you love or loathe your favorite tees. It also determines how well it goes from rugged use (such as camping) to everyday activities like working out or lounging around at home--and every step in between!

We believe in high quality garments

We believe that a garment should be made from the best possible materials, by the most skilled craftspeople, and in an ethical way. That's why we've chosen to work with only the best factories that are certified by international standards.

Our garments are cut from long-staple Egyptian cotton yarns for superior strength and softness; we knit our tees using anti-pilling quality yarns so they'll last longer than other tees; and we use 100% organic cotton on some options (like our organic t-shirt) because it's better for both you and the environment. We also take care of every detail: no loose threads or crooked seams here!

Note how this paragraph is clear about what they believe in without being preachy or arrogant about it—it's just stating factually what they do as a company.

In a world of unlimited options, you can still find the classic white tee that works.

In a world of unlimited options, you can still find the classic white tee that works.

Whether you're looking for a v-neck or a crew-neck (not to mention their many variations), there's no need to look any further than our t-shirt guide. Here, we talked with experts who have worn and sold them for decades about what matters when searching for your perfect white tee.


We believe in timeless style and quality, which is why we’re so excited to launch this new line of t-shirts. We hope you enjoy them as much as we do!

Sebastian Tomic